New Crop Over filter a first for NCF

June 23, 2022
Subject: New Crop Over filter a first for NCF

What makes a selfie better? A filter and better yet … a Crop Over Filter!
Last week, the National Cultural Foundation launched its first-ever Crop
Over filter. This virtual, interactive experience gives users on the app the
opportunity to create their own fun photo, video, or boomerang in the new ‘I
Love Crop Over’ filter.

The NCF teamed up with the founder of Rawsoul Ashlee Estwick to design
and coordinate the tailor-made filter which incorporates the new Crop Over
logo.

“I am so excited to contribute to this year’s Love Crop Over Campaign, to
be amongst such a talented creative team is a blessing. Let’s capture our
favourite Crop Over moments and share them with the world”
NCF Chief Executive Officer Carol Roberts-Reifer said: “We wanted to
create something that everyone can experience and share no matter where
they are in the world.”

Roberts- Reifer further explained: “We will have billboards and banners
across the island but we wanted something for our online audiences as
well.”

Users can follow the below steps to find this feature:

• Open the Instagram app
• Tap the camera icon in the right-hand corner and the story icon
• Tap any of the little circular filter icons at the bottom of your story camera screen.
• Swipe right on the story screen to the very end of the icons at the bottom to view the Explore page.
• Type in Crop Over!
• Click on the filter and Click Try It
• Post! And Tag @lovecropover.bb

However, for ease of access feel free to click the following link to access
the filter click here: https://www.instagram.com/ar/1056608065283141/
(PR)

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For more information please email: toni-yarde@ncf.bb